Create a More Relevant Video for Your Customer with an Engaging Video Story | Video Making Tips

Tracy Phillips talks about how to make a better video for your customer by creating an engaging story arc for video, and having a concise customer journey structure.
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Video storytelling is an important skill many video marketers lack. But being able to deliver an engaging video story, knowing how to give your videos a narrative arc, and plotting out your video content are all essential for creating compelling video content. In today’s video I’m going to show you how to make creating video content easy and how to ensure a positive customer experience right from the start. We’ll review your video plan, video order, the best ways to structuring your video content, and setting your video story arc properly from the start.

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Tracy Phillips is a video strategist, mom & professional enthusiast. She was thrust into the role of storyteller at a very young age when due to an unfortunate birth order mishap she found herself wedged between and academic sister and an adorable scamp of a brother. To stand out, she spent her childhood making up stories… about everything. After a meandering path of unsatisfying careers, Tracy found an outlet for her creative skills in video production. She has spent the past two decades behind the camera in various roles building a solid video background. She found her production happy place was taking scattered and stale ideas and turning them into engaging video scripts while putting her clients at ease on-camera. Two years ago, she left the glamorous world of corporate production to help entrepreneurs captivate and connect with their online audience using video starting Video Script Success. Her clients include Bestselling Authors, CEOs, Key Opinion Leaders, Medical Professionals, Holistic Practitioners and Visionaries. She believes video is not a one-size-fits-all marketing solution. She likes to help entrepreneurs find their video mojo in a fun and engaging way. Her approach to video is bite-sized, non-scary, non-threatening and non-techie.

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