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The most emblematic brands in the US and that best represent the culture of capitalism, such as Coca Cola or Starbucks , announced this Tuesday that they are also suspending their operations in Russia, after McDonald’s did so and thus joining the dozens of companies that in recent days have done the same. The Heineken Group has also joined the decision this morning and will stop the production, sale and advertising of the brand in Russia.The exodus of these brands is significant, not only because of the volume of business in the country, but because of the symbolic, as they represent the American lifestyle. In the case of McDonald’s, its arrival in Russia in 1990 was a milestone in the process of modernization in post-Soviet Russia.The first to announce his departure was McDonalds, which has 850 stores throughout Russia and employs 62,000 people. Yesterday it announced that it is temporarily closing all its premises because it cannot "ignore the unnecessary suffering caused to Ukraine", although it specified that all employees will continue to receive their salaries.The fast food company recalls that it has been operating in the country for 32 years and that its restaurants can boast of serving "millions of Russians daily."Shortly after, the Starbucks chain ( 170 stores and 2,000 employees) joined the decision , with its cafeterias that are usually always located in the busiest parts of the main cities.The company reiterated its condemnation "of Russia’s horrific attacks in Ukraine" and said that as the situation evolves, it will continue to take action that is in line with its "values."Coca Cola, also in a brief statement, announced that it is suspending operations and will continue to evaluate the situation and the course of events. hortly after, it was announced by its competitor, PepsiCo , which is suspending the sale of all its soft drinks ( Pepsi and Seven Up , mainly) and products in Russia.What it won’t do is close its plants because its business includes a dairy factory that employs 20,000 people and another 40,000 ranchers in the supply chain.
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