A successful relationship between a marketer and the customer has always been a two way interaction over a period of time. Modern real-time personalization capabilities now provide the platform for marketers to have a live conversation with their customers. They can intervene in the customer journey by personalizing the experience with relevant suggestions and continuous learning of the customer’s desires and choices.
Whereas the customer journey once began at the point of purchase, the use of anonymous data can now drive the customer experience earlier than ever possible. In this webinar Marketers, CRM and eCommerce professionals will learn:
- The 4 ways of intervening in the customer’s journey to optimize purchases.
- How to combine batch and realtime capabilities to drive personalization.
- Key considerations for a personalization project.
InterveningCustomerJourney
