Social media is an undeniably powerful influence on today’s market research landscape. It’s far easier to find the voice of the customer online than by conducting focus groups or executing traditional surveys, and online analytics tools allow consumer insights professionals to hone in on discussions that are as as broad, or as narrow, as their activities require.
Social data also provides context that isn’t available with traditional research methods, helping market researchers understand consumers on a more holistic level.
In this webinar, Will McInnes, CMO at Brandwatch, and guest speaker Melissa Parrish, VP & Principal Analyst at Forrester Research, discuss:
- The shifting use cases of social intelligence platforms
- Why social intelligence platforms are the backbone of a marketing practice
- How to take action by distributing insights, engaging employees, and empowering teams with social data
social mediasocial insightsconsumer insights
